Who we are
Big Broke provides a free auto parts and accessories price search and comparison tool available at bigbroke.com. Our service helps users compare prices across multiple retailers to find the best deals on vehicle parts and accessories.
Information we collect
- Vehicle and part search data: Information you enter when searching for parts, including vehicle year, make, model, engine specifications, and the parts or accessories you're looking for.
- Usage data: Pages visited, search queries, retailer selections, and general analytics data (aggregated and non-identifying).
- Local storage data: Recent vehicles and parts you search for are stored locally in your browser's localStorage for your convenience and to improve your experience. This data remains on your device and is not transmitted to our servers.
- Cookies: Used for essential site functionality, Google Analytics, and to improve user experience.
Important: We do not collect personally identifiable information such as names, email addresses, phone numbers, or payment information. All searches are anonymous.
How we use information
- Process your search requests and generate comparison links to retailers.
- Store recent searches locally in your browser to provide a better user experience.
- Operate, maintain, and improve the site and its search functionality.
- Analyze aggregate usage patterns to enhance features and performance.
- Generate anonymous analytics to understand how users interact with the site.
Third‑party services
- Google Analytics: helps us understand how users interact with our site. Data is aggregated and anonymized.
- Retailers and affiliate links: We link to third-party retailers including AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA, Amazon, eBay, RockAuto, and CarParts.com. When you click affiliate links, those retailers may collect information according to their own privacy policies.
- Affiliate networks: We participate in affiliate programs that may use tracking technologies. These help us earn commissions from qualifying purchases, which helps keep our service free.
Data retention
- Local storage data: Recent vehicles and parts are stored in your browser's localStorage and persist until you clear your browser data or localStorage.
- Analytics data: We retain aggregated analytics data for as long as needed to operate and improve the service.
- Search data: Individual search queries and vehicle information are not stored on our servers - they are processed in real-time and only used to generate retailer links.
Your choices
- Use your browser controls to clear or block cookies and localStorage data.
- Clear your browser's localStorage to remove saved recent vehicles and parts data.
- Opt out of Google Analytics tracking by using browser extensions or privacy tools.
Children’s privacy
This site is not directed to children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The “Effective date” will indicate the latest revision.
Contact
Questions about this Privacy Policy? Contact us at admin@bigbroke.com or visit our contact page.